May 24, 2024

Founded almost 100 years ago, Keter Group has long been instrumental in the fight to bring sustainability and eco-friendly practices back to the forefront of consumerism. Led by the work of CEO Alejandro Pena, Keter Group has uniquely been focused on its ability to uplift the industry by focusing on transparency, sustainability, and affordability.

In today’s era of information, consumers are more aware than ever of the practices taken up by the companies they patronize. According to several reports, consumers are willing to spend more if they believe their expenses are toward eco-friendly practices.

Keter CEO Alejandro Pena discussed sustainability, Keter Group, and the importance of a transparent relationship with clients in the marketplace.

Introducing Keter and Alejandro Pena

Alejandro Pena became the CEO of Keter Group in 2017 to help guide the company as it expanded westward into new markets, growing from Israel to land in more than 100 countries worldwide. It can now be found worldwide throughout the Middle East, Europe, and North America. Along the way, the company honed in on what made it successful.

Keter CEO Alejandro Pena stated, “At Keter, we have incorporated recyclable and reusable materials in our production as a part of our commitment to sustainable practices.”

CEO Alejandro Pena also oversaw the release of its 2022 Sustainability Report, putting a ton of information into the public sphere so that consumers can understand Keter’s lengths to ensure it is eco-friendly and environmentally responsible.

According to the report, Keter accomplished and has aimed to achieve many goals, including.

  • Reduce Greenhouse Gas Emissions by 25% in 2025
  • Has Recycled / Reused 80% of Total Waste
  • Reduce Greenhouse Gas Emissions by 2% in 2022j
  • Improve Recycled Content in Products

Keter has already refused to produce single-use plastic consumer products to hammer home its focus on environmentalism. Pena stated, “Anyone can dream. At Keter, we dream, then we make.”

Core Pillars of Success at Keter Group

At the helm of Keter, CEO Alejandro Pena believes that his mission is to lead with optimism while focusing on the positive benefits and silver linings. Pena stated, “Climate change has already profoundly impacted our planet. But the good news is that we are not powerless.”

Keter focuses on its three central pillars of success, Better Products for Better Places, Better Planet, and Better Business, to continue building toward a better and more prosperous future while living by its sustainable mindset.

Pena believes people are often caught up in thinking that things will stay as they have always been. Pena believes his company has a better mindset, “We push ourselves to do more with less and make new from old.”

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