Social media platforms have become effective tools for event marketers to reach and engage with their target audiences. That is why almost every event agency in the UK uses these platforms to promote upcoming events to help increase the overall volume of attendees.
Thus, this article explains the importance of social media in event marketing. Therefore, you can allocate a suitable budget for your social media marketing for your next event promotion.
Reasons Why Social Media Is Important in Event Marketing
It’s typically a good idea to hire a creative events agency for your event planning and social media marketing. There are a lot of factors that go into effectively targeting the audience that will be interested in your event and company.
Typically, experienced agencies know the methods and tools to do that. With that said, here are some reasons why you should use social media platforms for event marketing in the first place.
Helps Promote Your Event and Increase the Volume of Your Attendees
One of the great features of social media platforms is that they are interactive. Therefore, users can not only acquire information through reading but can also ask questions from the company or other interested users or potential attendees.
There are millions of users on social media platforms. Thus, you, the company hosting an event, have an effective means to reach several users at once.
Improving the overall engagement with your potential attendees can greatly improve users’ interest in your event. So, make sure to respond to comments and messages to help drive overall traffic to your social media handles during event marketing.
Can Be an Effective Marketing Tool on a Tight Budget
One of the best features of social media marketing is that it can be free of cost. You don’t have to pay any money to post posters and other promotional details about your event on most social media platforms. If you have a substantial following on some of your social media accounts, you can try to reach your target audience organically.
That said, there are paid options to reach your target audience as well. These include Facebook advertisements and Google Ads. You can spend even little money to start promoting your posts. However, you will have some limitations on the reach, and the time the posts will stay sponsored by the respective social media platform.
Can Educate Users on the Details of the Event
Users are more likely to attend your event if they know about it. Therefore, you can use social media platforms to educate them about a variety of details regarding the event. You can do so through individual posts, stories, or Facebook groups.
Users can mark their attendance on these groups and interact with other attendees, interested parties, or you in one digital space. These groups can also create a sense of community, enabling users to feel more interested in your brand and event.
In addition, you can have your employees invite their friends to join the event group through their personal accounts. It can help make it easy to get people to know more about your event that way. It also does not require any separate advertising funding.
Helps Market the Event Even After It Has Started
If your event spans more than a day, you can use social media platforms to show people how the event was. For example, you can use Facebook Live or Instagram Live to post video footage of the events for your followers.
Some may like what they see and may choose to attend the event on the second day. In addition to that, you can also post stories on these platforms or reshare others’ stories with your account tagged. As a result, you can attract people to join the event even after it has started, notifying them that it isn’t too late to attend.
Enables Users to Be Critics of Your Event
Word of mouth has been one of the oldest marketing tools, and that can still occur on social media platforms. Users are now empowered to be critics of your event, reviewing their experience at your event. This act can be useful for promoting your brand and potential events in the future. Of course, your event will have to be good to expect positive reviews.
Allows You to Get in Touch with Influencers
Instagram, Tik Tok, YouTube, and other social media platforms are filled with influencers with several hundreds of thousands (or even millions) of followers. You can collaborate with relevant influencers to help market your event.
Make sure that they are influencers whose followers consist mostly of people from your target audience. With a single post, they can immediately bring attention to your event. They can also help build trust with certain users who are fans of the influencer.
Enables You to Market Your Brand or Future Events
While social media platforms can do a lot to promote an event, you can use them and the content you acquired from your current event to promote your brand or future events. It’s likely that you’ll take pictures and videos of your event. You can post these memories of your event to keep your social media accounts active.
Consistent regular posting can help improve your algorithm, allowing your content to reach more users. Thus, you can continue using that content to bring more attention to your brand or any future events you have planned. For example, you can share snippets of your previous event to show users what they can expect in the next event.
As crucial as social media platforms are for your event marketing, ensure it’s not your only form of marketing. Use your newsletter subscriptions to draw attention to your event, as it is an effective way to contact users who are likely to be interested in it.